I had the privilege of speaking at the Reinvesting in American Manufacturing conference last week in Houston, TX. While there, I learned about this amazing battery plant GE built in Schenectady, NY.
Chances are you have some Legos sitting around your house. And, you own a video camera. Watch this and get inspired to create and make.
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There’s also a ‘making of' if you particularly want to see how the short film was made. But sometimes, as with magic, it's just nice to bask in quiet awe at the patience and skill of some people. The world is vastly improved by those with too much time on their hands.
ZeeWeed, illustrated above, is a low-energy solution for both cities and industries to filter out solids, bacteria, viruses and other pathogens in water. In a time when over half of U.S. states face water shortages and two-thirds of the world’s population is expected to live in water-scare conditions by 2025, it’s more important than ever to find innovative ways to treat and recycle wastewater. GE is currently involved in over 500 water reuse projects, which treat over one billion gallons of water each day, or 0.85 percent of the world’s daily use.
Jonah Sachs “Three steps to better storytelling for brands”
Telling powerful stories calls for deeper authenticity from brands. But those proving their commitment to a more just and sustainable world are gaining more traction for their stories.
Another advantage of these stories is they can guide us into a deeper sense of our values, transforming our brands as we work to live up to our stories. This journey to deeper authenticity, incidentally, makes for great viral story fodder and has built sensational amounts of loyalty for brands such as Patagonia.
Perhaps, one day, Google’s algorithm will guarantee us all brand loyalty at the push of a button. Until then, the ancient art of storytelling offers our clearest path to success
From my friends at Coffitivity comes another great productivity tool.
Introducing HUSH — an app that silences your Mac’s notification center. So, you can quiet things down for undistracted work time.
The concept of Coin — a solution for storing an umpteen amount of credit cards — has completely captured my curiosity. I pre-ordered two and can’t wait to try them out.