Telling powerful stories calls for deeper authenticity from brands. But those proving their commitment to a more just and sustainable world are gaining more traction for their stories.
Another advantage of these stories is they can guide us into a deeper sense of our values, transforming our brands as we work to live up to our stories. This journey to deeper authenticity, incidentally, makes for great viral story fodder and has built sensational amounts of loyalty for brands such as Patagonia.
Perhaps, one day, Google’s algorithm will guarantee us all brand loyalty at the push of a button. Until then, the ancient art of storytelling offers our clearest path to success
“The wise leader’s ability does not rest on techniques or gimmicks or set exercises. The method of awareness-of-process applies to all people and all situations. The leader’s personal state of consciousness creates a climate of openness. Center and ground give the leader stability, flexibility and endurance. Because the leader sees clearly, the leader can shed light on others.”—John Heider
Brilliant! An excellent read to close out the work week.
The old way — where employees compete against one another for status, raises and promotions, where one person winning means another one must lose, where one withholds from their co-workers because their managers stack-rank their people against each other — yeah, that day is over.
After experiencing so much personal and business change over the past two years, I felt compelled to revisit a favorite poem. One that entered into my consciousness often — especially during the dark, uncertain days.
“We mind wander, by choice or accident, because it produces tangible reward when measured against goals and aspirations that are personally meaningful. Having to reread a line of text three times because our attention has drifted away matters very little if that attention shift has allowed us to access a key insight, a precious memory or make sense of a troubling event. Pausing to reflect in the middle of telling a story is inconsequential if that pause allows us to retrieve a distant memory that makes the story more evocative and compelling. Losing a couple of minutes because we drove past our off ramp, is a minor inconvenience if the attention lapse allowed us finally to understand why the boss was so upset by something we said in last week’s meeting. Arriving home from the store without the eggs that necessitated the trip is a mere annoyance when weighed against coming to a decision to ask for a raise, leave a job, or go back to school.”—Psychologists explore the creative benefits of mind-wandering (via explore-blog)
“Everyone should tackle some great project at least once in his life. I devoted most of my life to inventing new kinds of looms. Now it is your turn. You should make an effort to complete something that will benefit society.”—Toyota founder, Sakichi Toyoda to his son Kiichiro as told in Toyota Culture: the Heart and Soul of the Toyota Way.
This wonderful post reminded me of a great quote I recently read. "The very act of observing disturbs the system." ~ Werner Heisenberg
We live in a world where “creativity” is losing it’s meaning and this threatens the fabric of not just obvious creative pursuits like building a product or making a movie. This threatens education, leadership, community.
Creativity leads to good design and good design meets a need before there are needs to be met. It preempts a problem. It is serendipitous, magical, invisible.
Good design moves like we move, and in a way that we do, so that we almost don’t know it’s there. Or, we know it’s there, and feel like it’s always been there, and we wonder how we ever lived without it.
It’s like magic, but it’s not magic.
It takes careful thought. It takes ingenuity. And it takes creativity. True creativity. Creativity that is fluid, natural, organic, stunning. And don’t be mistaken, it can be well outside the ordinary and be all of these things. In fact, most times, that’s exactly how you will know it.
Let’s learn to see creativity. Let’s learn to see it and teach it and call up the best creative work in ourselves and in each other. This isn’t a matter of fun and games, it’s not even a matter of beauty.
It’s a matter of survival.
As our economies become less stable, as technology moves at rapid speed, as we ourselves become more mobile, more separated from one another, we need a force to bind, to connect dots, to bring everything back together.
“Passion is a feeling that tells you: this is the right thing to do. Nothing can stand in my way. It doesn’t matter what anyone else says. This feeling is so good that it cannot be ignored. I’m going to follow my bliss and act upon this glorious sensation of joy.”—Wayne W. Dyer