The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda’s two ingredients, the coca leaf or the kola nut. Dean couldn’t find any photographs of either, but became inspired by the cocoa pod,…
“For every failure we had a spreadsheet that looked awesome.”—I love this quote from Scott Cook. Today’s technology and social media driven culture can shift category/brand preferences in a heart beat. So, how can anyone really project new product sales out 5 or 10 years? Make sure your spreadsheet isn’t filled with too many assumptions that are pulled out of a hat. You know what hat I’m talking about, right? The rosy colored one that has the word “optimistic’ embroidered on the front!
Here are some more examples of fun things you can do on your iPhone. Apps for the camera keep coming, and I love checking them out! This first wave of pictures feature an app called 100 Cameras ($0.99) It’s basically an app with a big assortment of filters. A nice feature is that you can layer filters on top of each other to take the image into very creative territory. I started by taking this picture of a helicopter taking off its pad. Initial photo was taken with Shake It Photo.
Next, I imported the image into 100 Cameras and began playing with the filters. Lots you can do but that doesn’t mean everything is appropriate for your image. First picture below is a good example of this last point.
Clam shell effect doesn’t make sense in this context. Other filters are making the image too yellow.
Next shot uses the infrared filter — cool, but not right for this picture.
Interesting. Like what’s happening with the background.
Ahh, done. Will call it “Copter on Moon”
Here’s one example of using Auto Stitch ($1.99). I mentioned this app in a previous post, but I didn’t have an example. I think the pictures look great on the phone. I’m a little skeptical how the final images might look if printed. If you look on the final image (below), you’ll see my friend’s head is a little blurry. I think if you want to feature people in these pictures, you have to be very conscious of the final framing. Otherwise, you’ll get some unwanted blurry effects. It’s real simple. Take individual shots of the area you want to capture. I find the more you keep a fixed point on the horizon the better. A screen grab from the app provides a nice visual depiction.
Here are my three images I took on Smuggler’s Notch in Vermont.
And here’s how the stitched shot came out!
Color Splash ($0.99) is a really fantastic app! I’ve been playing with this a lot and I expect I’ll be using it often. It allows you to select the sections you want in color while keeping the rest of the image in black and white. You do all this with your fingers. It’s real simple. Highly recommend this one!
I include this next shot just to give you a sense of how detailed you can get. Because the app allows you to zoom in, you can colorize small, narrow elements such as the plastic around my ski goggles.
Sunsetter ($1.99) is another simple app. I haven’t used it all that much yet as I don’t have the best pictures to run through its filters. There are 9 “easy” filters to apply. There is an “expert” option that allows you to control ‘shadows’, ‘midtones’, and ‘highlights’ in more detail. I tested the app by using a shot I took on Smuggler’s Notch (same picture from Auto Stitching above) and this is what came out.
Last but not least, here’s Instagram (Free!). I’m brand new to this one, but I’m really intrigued by it. It’s kind of like a photo Twitter. Yes, the app allows you take or import photos and apply a range of great filters. But, you post them on the Instagram feed where your friends can see them and comment. It also saves the picture in your camera roll so you can download onto your home computer. There are easy options to set up where you can also send posts to Facebook, Twitter and other social media tools.
I just think this app has a lot of power. Brands like Starbucks and Ben & Jerry’s are on it and sharing. If a company sends a team out to market scout a location, team members can share what they’re seeing instantly even though they may be on different sides of a city.
Here’s a couple of screen grabs to give you a sense of how it looks.
And here are some pictures I took and processed through Instagram’s filters. Unfortunately, these don’t highlight the range of the different filters but don’t let that throw you. Instagram’s filters are great! I find they nicely enhance many images and I like many of the image borders which provide nice framing options.
Hope you enjoyed this information and the pictures. As always, if you have any information or apps to share, please feel free to post a comment! Happy shooting!!
I’ve never taken a cell phone camera seriously until I started seeing several Twitter posts commenting on the iPhone Camera’s picture quality. Clicking through to some sites, I became impressed by the quality of iPhone pictures. I was also a bit skeptical thinking there must have been a bit of post production involved.
So, I set out to do a little experimentation myself. What I’ve learned (and what I hope you’ll see) is that with an iPhone and a few apps you can QUICKLY shoot, edit and create some interesting images — all within seconds. The best part? You don’t have to lug around your big SLR and camera lenses to take good pictures!
All amateur photographers know they should be shooting more often. Now there’s no excuse!
A little background and a few caveats: I own an iPhone 4. All pictures below were taken with the phone’s camera. Any editing that took place was accomplished on the phone itself — there was NO editing off the phone (meaning on my home Mac using iPhoto, Aperture, or Photoshop).
I took these very quickly and without a lot of thought. I’m not trying to win any awards here. I simply aimed the camera at things and clicked. The purpose was to keep it simple, play with some of the apps and see how easy it all was.
Examples & Commentary: The first images below will give you a sense of how the installed camera takes pictures versus pictures you can take with the apps. As you’ll see, there’s a big difference in color and contrast.
This first picture was taken from my office window with JUST the factory camera — no apps and no color editing. It was a gray, cloudy day and the picture came out pretty dull and flat.
This next picture was taken a couple of seconds later using Pro HDR. (What is HDR?) As you can see the HDR feature opens up the exposure and brings the color to life — especially the brick of the building.
I took the next shot with Shake It Photo. This is a great app in general. Essentially, it turns your iPhone into a Polaroid camera. Take a shot, watch the picture develop on your phone screen. Shake the phone to help it develop faster. Beyond the novelty, I like the square formatting and the contrast. Pictures come out with an antique feel. I’ve been using this app a lot. I like it especially for portraits. Notice the subtle pattern around the white border that mimics what an original Polaroid looked like when you peeled back the cover.
Next, I opened up the Old Photo Pro app and loaded the shot I took with Pro HDR. With one hit of a button the app processes the photo into what you see below. You do have the ability to choose a few different paper/edge options and adjust brightness, contrast, tone and color intensity. You can also choose a sepia filter (below) or a cyanotype filter. All of this takes seconds and is really, really easy to figure out.
What’s clear is that with just a few simple apps you can make ordinary things look more interesting. This is a picture of a coat hanger on the back of a bathroom stall.
I took a picture last summer in Virginia Beach of the famous Poseidon statue. I liked how the original picture came out (it was actually my old iPhone 3 phone). But check out how interesting the picture became when I processed it through Old Photo! It now looks like it could be an illustration in an old Esau’s fable book!
With Photo Notes, you can add captions in various shapes and sizes. I haven’t played with this too much, but I can see how it might be fun. Conceptually, it’s easy to use. But I find that it isn’t always so easy to move the caption to where I want it or to adjust the size. I find it frustrating at times, but I’m hoping it’ll just take a little bit of time to get it down.
Combining all of these features, you can start getting a little creative. I took some random pictures and added some copy as if I was creating an album cover or such. This first picture is actually of a piece of brushed, stainless steel. I was pleasantly surprised at all the different colors that appeared.
This next picture is simply a close up shot of my thigh and my blue jeans. I thought the texture and pattern came out pretty interesting and could serve as a background.
Same shot, just processed via Old Photo app. A cool, retro feel…
Camera Bag has a bunch of filter options to play with. It’s the newest app I have so I don’t have a lot of stuff to share. There’s a total of 14 filters that are worth exploring. The Plastic camera filter provides a nice color boost for many photos. The picture below is simply a toy shot on a table with a couch in the background. When I ran it through the Plastic filter, the background went black and the orange color completely popped. (I apologize that I didn’t save the original picture for comparison).
In Summary:I’m impressed and motivated to do a lot more shooting! Everything you’ve seen here was shot and created in seconds! If you love photography and own an iPhone, don’t forget that you are carrying around a very powerful and creative tool. When you see something interesting, take out the phone and shoot it! Scratch that…take out the CAMERA and shoot it! Experiment. Create. Have fun!
Please Fill Out Our Survey, But Don't Tell Us What You Really Think.
You’ve probably experienced this too, right? You’re standing at the customer service counter in your car dealership’s service department. You just paid a lot of money and you’re wondering if everything is legit — that the work really needed to be done and that you were charged a fair price.
Then, as the rep passes your receipt to you, she tells you to expect a request to fill out a customer survey. ”Anything short of perfection is considered a failure,” she tells you. So, if you’re not satisfied, you are encouraged to ‘fess up and unload on the spot!
What do you do? You head for the hills! Last thing you want is to get caught up in “negotiating” your service displeasure with a car dealership employee, correct?
In one of the biggest missed opportunities of all time, dealerships are essentially coercing their customers into providing glowing reviews just so that they can meet customer service goals from corporate. The dealership might feel good at the end of the year—lots of good scores which feed a bonus for the dealership — but there’s a huge opportunity cost left on the table. The main objective of soliciting this type of consumer information is not to confirm that you’re doing a great job, but to understand where the gaps are.
Imagine if they actually received honest, candid feedback. Imagine if they listened and took action to address poor marks. Don’t we all know that the biggest opportunities for growth come by learning from our failures? Feedback is a gift, so they say…
Financial transactions and customer satisfaction in these situations can be emotionally charged and difficult to navigate. There’s certainly a huge opportunity to collect a lot of tangible comments and real, raw feedback. They might not enjoy hearing it all, but it’s real consumer insight.
Car companies and corporate dealers can fix this by incentivizing the right behaviors. A pass/fail approach will only encourage employees to get the “pass” grade at all costs — and ignore the true opportunities to provide a more consumer centric experience.