Love Google’s logo tribute to the legendary Les Paul. Great that it’s interactive — not only can you “play” it, you can also record your creation. Above picture won’t “play”, so click on the link above to check it out. Enjoy!
Lester William Polsfuss (June 9, 1915 – August 12, 2009)—known as Les Paul—was an American jazz and country guitarist, songwriter and inventor. He was a pioneer in the development of the solid-body electric guitar which made the sound of rock and roll possible. He is credited with many recording innovations. Although he was not the first to use the technique, his early experiments with overdubbing (also known as sound on sound), delay effects such as tape delay, phasing effects and multitrack recording were among the first to attract widespread attention.
His innovative talents extended into his playing style, including licks, trills, chording sequences, fretting techniques and timing, which set him apart from his contemporaries and inspired many guitarists of the present day. He recorded with his wife Mary Ford in the 1950s, and they sold millions of records.
Among his many honors, Paul is one of a handful of artists with a permanent, stand-alone exhibit in the Rock and Roll Hall of Fame. He is prominently named by the music museum on its website as an “architect” and a “key inductee” along with Sam Phillips and Alan Freed.
It Takes Time to Write An Inspiring Creative Brief
Tom Fishburne’s cartoon and accompanying commentary align with my philosophies when it comes to writing a great brief. Clearly, the brief needs to inspire. However, the process of writing the brief is often expedited due to time pressures. I’ve found this to be a major mistake. It’s much better to take the time to write a single-minded brief and challenge every word on the page. A clearly articulated brief will not only inspire the creative team but will serve as a better foundation to judge the work once it arrives in the conference room. Bottom line: the extra time spent upfront will help prevent excessive delays and revisions on the back-end.
Great article with actionable advice. Here’s the opening paragraph.
"A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction. It’s kind of like the evolutionary biology theory of “punctuated equilibrium,” which states that evolution proceeds slowly and every once in a while is interrupted by sudden change. Disruptive hypotheses are designed to upset your comfortable business equilibrium and bring about an accelerated change in your own thinking."