Google's Les Paul Tribute →
Love Google’s logo tribute to the legendary Les Paul. Great that it’s interactive — not only can you “play” it, you can also record your creation. Above picture won’t “play”, so click on the link above to check it out. Enjoy! Les Paul bio via Wikipedia: Lester William Polsfuss (June 9, 1915 – August 12, 2009)—known as Les Paul—was an...
It Takes Time to Write An Inspiring Creative Brief
Tom Fishburne’s cartoon and accompanying commentary align with my philosophies when it comes to writing a great brief. Clearly, the brief needs to inspire. However, the process of writing the brief is often expedited due to time pressures. I’ve found this to be a major mistake. It’s much better to take the time to write a single-minded brief and challenge every word on the...
Fast Company: Disruptive Hypotheses →
Great article with actionable advice. Here’s the opening paragraph. “A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction. It’s kind of like the evolutionary biology theory of “punctuated equilibrium,” which states that evolution proceeds slowly and every once in a while is interrupted by sudden change....