You’ve built the innovation function, put a team in place, created the supporting processes and necessary governance to guide it all and now you’re wondering where all the game-changing ideas are. For many companies, this is an all-too-common result of their first foray into the world of innovation.
The problem? Most companies jump into innovation by doing what they do best: creating process and business systems that provide order and control. While these are essential, we cannot forget that innovation is a creative endeavor and most companies simply do not spend enough time considering the cultural impact unleashed creativity will have on their organization. Most company cultures favor and reward logic and analytical thinking and in such cultures it is extremely difficult for a truly novel idea to survive the weight of scrutiny.
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