See Pepsi’s “Mission Control” war room that’s used to track and engage social media. Very impressive!
Via Phil Mckinney. Print this out and hang it up in your office. Make anyone and everyone who comes into your office read it.
Classic Steve Jobs speech. Needs no commentary.
“Where Good Ideas Come From” by Steven Johnson. This is right up my alley. Great insights pertaining to the birth of ideas.
Source: Young Entrepreneur Council
Tom Peters offers simple but great advice on how to ensure you become more innovative: hang out with interesting people. ”You are the company you keep.”
How innovators think. Featuring Professor Jeff Dyer who coauthored the new book, The Innovator’s DNA.
Here’s a brief overview of the book. Looks good!
The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators
Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer and Hal Gregersen, anyone can become more innovative. How? Master the discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers. In The Innovator’s DNA, the authors identify five capabilities demonstrated by the best innovators: Associating: drawing connections between questions, problems, or ideas from unrelated fields Questioning: posing queries that challenge common wisdom Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge Networking: meeting people with different ideas and perspectives The authors explain how to generate ideas with these skills, collaborate with “delivery-driven” colleagues to implement ideas, and build innovation skills throughout your organization to sharpen its competitive edge. They also provide a self-assessment for rating your own innovator’s DNA. Practical and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess.
Source: Google Product Search
Here is a nice list that highlights several actions and attitudes that usually get in the way of creativity and imagination.
I like this Dove Men+Care campaign. I figure they’re targeting my age demo by featuring guys like Bobby Hurley, Magic Johnson and John Thompson. The tag-line “I’m comfortable in my own skin” is clever. I assume it’s meant to convey that it’s OK for a guy to buy shower gel and a loufa. Not sure I’m ready for the loufa (I had to Google loufa in order to figure out how to spell it.)
Dove Men+Care has also been very active on Twitter doing some great promos. Namely, giving away autographed basketballs and the like.
Interesting perspective. It explains a lot of advertising you see nowadays. Coke’s “Border Guard” television ad comes to mind.