Isn’t it great when someone creates a narrative that cuts through all the B.S.? This Wieden + Kennedy presentation delivers some honest commentary on how to build a relationship with consumers in the age of social media.
Renny Gleeson Ted Talk: 404, The Story of a Page Not Found.
I love examples of people who transform mundane things into engaging experiences. See how some clever people turned internet error messages into a marketing opportunity.
Jeremy Gutsche (founder of TrendHunter) gives innovation keynote speech.
Entertaining and insightful. A little bit of self-promo at start, speech starts at 1:16.
Adidas Pop-Up Store. What a great idea and design!
Brilliant marketing/product experience by The Macallan. They partnered with Roja Dove to create an olfactory experience that educates consumers and celebrates the finer points of Scotch Whisky.
Check out the full story at Cool Hunting.
- Abraham Lincoln
The same philosophy should apply to marketing and innovation. Before you start designing and creating, best to spend the majority of time making sure you’ve got a great brief built upon solid consumer insight. Sharpen the axe.
I had a few conversations last week about the right mindset and culture required to foster an innovative environment. Wish I had seen this video first. Professor Vijay Govindarajan offers great insight and advice.
"Innovation is the commercialization of personal creativity" is just one thought-provoking quote that hit home for me.
See Pepsi’s “Mission Control” war room that’s used to track and engage social media. Very impressive!
Via Phil Mckinney. Print this out and hang it up in your office. Make anyone and everyone who comes into your office read it.
Classic Steve Jobs speech. Needs no commentary.