Adidas Pop-Up Store. What a great idea and design!
Brilliant marketing/product experience by The Macallan. They partnered with Roja Dove to create an olfactory experience that educates consumers and celebrates the finer points of Scotch Whisky.
Check out the full story at Cool Hunting.
- Abraham Lincoln
The same philosophy should apply to marketing and innovation. Before you start designing and creating, best to spend the majority of time making sure you’ve got a great brief built upon solid consumer insight. Sharpen the axe.
I had a few conversations last week about the right mindset and culture required to foster an innovative environment. Wish I had seen this video first. Professor Vijay Govindarajan offers great insight and advice.
"Innovation is the commercialization of personal creativity" is just one thought-provoking quote that hit home for me.
See Pepsi’s “Mission Control” war room that’s used to track and engage social media. Very impressive!
Via Phil Mckinney. Print this out and hang it up in your office. Make anyone and everyone who comes into your office read it.
Classic Steve Jobs speech. Needs no commentary.
"Where Good Ideas Come From" by Steven Johnson. This is right up my alley. Great insights pertaining to the birth of ideas.
Source: Young Entrepreneur Council
Tom Peters offers simple but great advice on how to ensure you become more innovative: hang out with interesting people. ”You are the company you keep.”