Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

- Abraham Lincoln

The same philosophy should apply to marketing and innovation.  Before you start designing and creating, best to spend the majority of time making sure you’ve got a great brief built upon solid consumer insight.  Sharpen the axe.

I had a few conversations last week about the right mindset and culture required to foster an innovative environment.  Wish I had seen this video first.  Professor Vijay Govindarajan offers great insight and advice.

"Innovation is the commercialization of personal creativity" is just one thought-provoking quote that hit home for me.