Pepsi’s Innovative “Pay it Forward” Vending Machine

Not only can you purchase a soda with this vending machine, but you can get nutritional content, play a video game, send a friend a virtual gift — even charge a cell phone.

Can a vending machine draw a crowd?  We’ll have to see.

Read more on Brand Channel.

See Pepsi’s “Mission Control” war room that’s used to track and engage social media.  Very impressive!